The CoachingMentor AIM Tracking tool is a centralized database that stores details on the coaching activity taking place for each representative. Coaches log the details of each coaching activity including the behaviors they are focused on, notes and next steps. This ensures accountability and allows them to run reports tracking behavior trends with individuals on their team to determine areas of focus or areas needing further development.

The database also provides detailed reporting for the leadership team on the frequency and effectiveness of the coaching taking place.